ABOUT PEARL AWARDS

LET’S CELEBRATE CAMPAIGNS THAT ARE READY TO SHINE!

It’s that exciting time again—our third annual PEARL Awards! Get ready to celebrate the campaigns that dazzled, inspired, and pushed boundaries across our regions.

Over the past two years, we’ve spotlighted the incredible creativity, passion, and innovation of our marketing teams throughout EMEA and APAC. This year, we’re taking the excitement to new heights. Join us for an unforgettable experience where great work gets the recognition it deserves.

 

CELEBRATE TOGETHER

Every season brings something special, and this year’s theme keeps it simple: “Let’s Celebrate Together.” We’re making it fun and easy for everyone to join in:

 

PEOPLE’S CHOICE AWARD!

New for 2024. For the first time, you’ll get to vote for the campaign you think deserves an extra special shoutout.

 

WATCH PARTIES

Make the awards a shared experience! Gather with colleagues and transform your office into an awards-themed space. Working remotely? No problem! Dress up in your finest awards attire and join the celebration from home.

This is more than an awards ceremony
— it’s a chance to come together, have some fun, and appreciate the fantastic work happening across our marketing community.

THE CATEGORIES

BEST CAMPAIGN:

For the work that hit the nail on the head, gaining or retaining the attention of consumers in all aspects of the campaign.

This is the work that won the attention of the consumer. It could be your equity campaign, a 360 idea, a CSR initiative, or any work that demonstrates a clear insight, strategic planning, a big creative idea, or excellence in execution.

 

BEST BRAND EXPERIENCE/ACTIVATION:

For the unforgettable, impactful work that physically immersed consumers in our worlds.

This is the work that creates unique experiences or emerging consumer journeys and can include both digital and offline activations.

 

BEST EFFECTIVNESS:

For the work that worked the hardest—maybe with the least—outperforming expectations and leaving a significant impact on consumers.

This is the smaller piece of work with limited investment, which created the most impact. It could be a sales promotion, a digital campaign, a PR initiative, or any idea that drove great results.

THE EVENT

LET’S CELEBRATE TOGETHER

Email invitations for our virtual PEARL Awards ceremony where we’ll be announcing the winners will be sent out soon. It’s going to be packed with glamour, surprises, and celebrations of the best creative work from across our regions.

 

PEOPLE’S CHOICE AWARD

After we announce the gold, silver, and bronze winners for our three categories (BEST EFFECTIVENESS, BEST CAMPAIGN, and BEST BRAND EXPERIENCE), you’ll get to hear quick elevator pitches from the teams behind these amazing campaigns. Then it’s decision time – which will you choose as your favorite? The campaign with the most votes will be crowned our first-ever PEOPLE’S CHOICE AWARD winner!

 

Let’s make this year’s event, one to remember.

Don’t miss this special event where we honor creativity, recognize excellence, and most importantly—celebrate together.

Mark your calendars. Polish those concepts. The PEARL Awards await!

How to enter

SHOW US YOUR BRILLIANCE

YOU’VE ALREADY DONE THE HARD BIT OF COMING UP WITH THE IDEA. NOW FOR THE EASY PART.

Complete our simple template, and upload any pre-existing campaign overview or post-campaign analysis presentations you have to support your submission.

Please ensure you include the names of your team members (including yourself), and the award category you’re entering into.

 

WANT TO BE CONSIDERED FOR THE PEOPLE’S CHOICE AWARD?

All we need you to do is record a 30-45 second elevator pitch (either on your phone or your laptop) in addition to the above highlighting why your campaign deserves to be chosen. Tell us: What you did, what results you achieved, and any other information you feel is important.

SUBMISSION DEADLINE

Submissions close on Friday 8th November.

SUBMIT YOUR ENTRY